VETEMENTS

Founded in France in 2014 by Demna and Guram Gvasalia, Vetements is a collective-driven label known for redefining contemporary fashion through subversive design. Produced mainly in European ateliers, the brand reinterprets everyday garments with exaggerated proportions, deconstructed tailoring, and ironic graphics. Drawing inspiration from streetwear, counterculture, and mass-market aesthetics, Vetements transforms the familiar into the unexpected, creating clothing that challenges ideas of taste, luxury, and wearability. Its collections balance humor with precision, offering silhouettes that are oversized yet tailored, raw yet refined.